Privacy Policy

This privacy policy sets out how Big Little Things uses and protects any information that you supply to us when you use this website.

Who we are
Big Little Things (“our”, “us” or “we”) are committed to respecting your privacy and to complying with applicable data protection and privacy laws.  For the purpose of the Data Protection Act 1998 (the “Act”), we are the Data Controller.

Purpose of the Policy
This Privacy Policy explains in detail the types of personal data we may collect about you when you interact with us and explains how, why and when we collect and process your personal data. It also explains how we’ll store and handle that data, and how we keep it safe. This privacy policy supplements the other notices and is not intended to override them.

Maintaining the security of your data is a priority at Big Little Things and we are committed to respecting your privacy rights.  We pledge to handle your data fairly and legally at all times. We are also dedicated to being transparent about what data we collect about you and how we use it. This policy, which applies when you visit us online, via your mobile device or physically in our store, provides you with information about:

  • How we collect and use your information
  • Who do we share it with
  • Marketing messages
  • Seeing adverts online
  • How we protect your data
  • How long we keep your data
  • Your rights
  • Cookies
  • How to contact us

How we collect and use your information
We use your information in a number of different ways and what we do with it depends on the information. You do not have to give us any personal information but if you decide not to you may not be able to buy from our site and you are unlikely to receive our optimal customer experience. We process your personal data to meet our legal, statutory and contractual obligations and to provide you with our products and services.

The personal data we collect is as follows:

  • Your on-site browsing behavior, including the products and pages you have viewed, IP address and browser details etc.
  • Your name, email and telephone.
  • Your organisation details, if provided.
  • Your addresses, payment details and any other data you provide as required for processing your orders and returns. Please note we do not store your payment details from online transactions.
  • Communication between us, including emails , text messages and telephone calls.
  • Gift card details.
  • Other data entered into our site for specific purposes, for example the creation of wishlists.

Any other data collection is detailed at the point it is collected in a separate notice.

How we use your data
We use your name and contact details to:

  • Deliver your purchases to you
  • Send you service messages by text, e-mail or through social media, such as order updates
  • Send you information by email or text about our new products and services
  • To contact you with information about our latest products, blogposts, news and/or other relevant information
  • To contact you where necessary or appropriate, for example if you have a query
  • To administer the Site to create statistical data
  • To notify you about changes to our service
  • Prevent and detect fraud
  • Show you adverts as you browse the web
  • Find out what you and our other customers like

We use your payment information to:

  • Take payments and give refunds
  • Prevent and detect fraud

We use external payment systems such as SAGE Pay, PayPal and Stripe to process all our online payments. All these systems have their own security. We do not store your credit card details and we do not store your card’s security/CVV code.

We use your contact history with us (phone, email, post) to:

  • Provide customer service and support

We use your purchase history and saved basket items to:

  • Sell you things
  • Provide customer service and support and handle returns/exchanges
  • Find out what you and our other customers like

We use information when you browse our website using your phone or computer to:

  • Improve our website by noting your IP address and device type
  • Protect our website
  • Show you products that are relevant to you via a personalisation engine

We use information from accounts you link to us through Facebook and Twitter to:

  • Provide you with product recommendations
  • Show you adverts for relevant products

We use your responses to surveys, competitions and promotions to:

  • Run the survey, competition or promotion
  • Improve our customer service to you
  • Improve our product range

Sharing your information
We do not, and will not, sell any of your personal data to any third party. This includes your name, address, email address or credit card information. We want to earn and maintain your trust and we believe this is absolutely essential in order do that.

We do however share your data with the following categories of companies as an essential part of being able to provide our services to you:

  • Companies that require information to get your purchases to you, such as delivery companies, finance providers and payment service providers
  • IT companies who support our website and other business system
  • Professional service providers such as marketing agencies, advertising partners, Feefo review site and website hosts, who help us run our business
  • Credit reference agencies, law enforcement and fraud prevention agencies, so we can help tackle fraud
  • Google, Facebook and Instagram to show you products that might interest you while you’re browsing the internet. We’ll also use your data to identify other internet users who share similar interests. This is based on your acceptance of cookies on our website. For more information about the cookies we use, please see cookie policy
  • External payment providers where you choose to use their payment service (SAGE PayPal, Stripe etc)
  • In the event that we sell or buy any business or assets, in which case we may disclose your information and personal data to the prospective seller or buyer of such business or assets.

Marketing messages
If you have agreed we will send you marketing messages by email , to keep you aware of what we’re up to and to help you see and find our products.

How to stop marketing messages from us
You can stop receiving marketing messages from us at any time. You can do this through your account settings, by clicking on the ‘unsubscribe’ link in any email or by contacting us directly (see our Contact Us page)

Once you do this, we will update your profile to ensure that you don’t receive further marketing messages but please be aware that it may take a few days for all our systems to be updated and that you may receive messages from us while we process your request.

Stopping marketing messages will not stop service communications such as order updates or customer service messages.

Seeing adverts online
We engage in online advertising to keep our customers aware of what we are up to and to help you see and find our products more easily.

We target advertising banners and ads to you when you are on other websites and we do this using a variety of digital marketing networks and ad exchanges. We may use a range of advertising technologies and mobile identifiers, as well as specific services offered by some sites and social networks.

The banners and ads you see will be based on information we hold about you.

How we protect your data
We take your privacy and data security seriously and we take every reasonable measure and precaution to protect and secure your personal data. We work hard to protect your information from unauthorised access, alteration, disclosure or destruction and have several layers of security measures in place

We secure access to all transactional areas of our websites and apps using ‘https’ technology.

We regularly monitor our system for possible vulnerabilities and attacks using security metrics.

Keeping your information
We will hold on to your information for as long as you have your account or for as long as it is needed to be able to provide the services to you.

If for any reason we are required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse or enforce our terms and conditions, we may keep hold of some of your information as required, even after you have closed your account, or it is no longer needed to provide the services to you.

How long we keep your information collected through our Site depends on the context in which you provided it and the purpose for which we use it. We will only retain it for as long as is necessary for such purposes.

  • we will keep information about you that is necessary for us to process an order or request from you
  • we will keep records relating to any products and/or other arrangements or services you request or receive for up to 6 years following your ceasing to be authorised to use the Site.  We may, however, retain certain information indefinitely. This may assist you to access details of your previous and current products and/or other arrangements or services
  • we will keep other information about you if it is necessary for us to do so to comply with the law or to protect our or another person’s interests.
  • If you contact us, whether through the Site, by email or otherwise, we may keep a record of that correspondence.

Your rights
Regarding your personal information you have:

  • The right to be informed about how your personal information is being used
  • The right to access the personal information we hold about you
  • The right to request the correction of inaccurate personal information we hold about you
  • The right to request that we delete your data, or stop processing it or collecting it
  • The right to stop direct marketing messages and to withdraw consent for other consent-based processing at any time
  • The right to request that we transfer or port elements of your data either to you or another service provider
  • The right to complain to your data protection regulator (the Information Commissioner’s Office in the UK) but we hope you would contact us first so we can resolve any issues for you

We use cookies when you visit our site. There are three main types of cookies and here are our reasons how and why we use them.

  1. Site functionality cookies: these cookies allow you to navigate the site and use our features such as “Add to Basket”
  2. Site analytics cookies: these cookies allow us to measure and analyse how our customers use the site and therefore improve both its functionality and your shopping experience
  3. Targeting or advertising cookies: these cookies are used to deliver ads relevant to you and to show you products that you have looked at previously on our site. They also limit the number of times that you see an ad and help us measure the effectiveness of our marketing campaigns

By using our site, you agree to us placing these sorts of cookies on your device and accessing them when you visit the site in the future. If you want to delete any cookies that are already on your computer, the “help” section in your browser should provide instructions on how to locate the file or directory that stores cookies. Further information about cookies can be found at . Please note that by deleting or disabling future cookies, your user experience may be affected and you might not be able to take advantage of certain functions of our site.

How to contact us
If you would like to contact us for any of the following reasons:

  • Have any questions or feedback about this notice
  • Would like us to stop using your information
  • Want to exercise any of your rights as set out above, or have a complaint

Then please do so via post at:

Data Privacy, Big Little Things, Unit 4 Apley Farm Shop, Norton, Shifnal, Shropshire, TF11 9EF.

By phone on 01952 730614
or by email at